Privacy Policy

Last updated: October 21, 2026

Atlas CFO / Atlas ("we," "our," or "us") is operated by MuseMinded LLC. This Privacy Policy explains how we collect, use, and protect information when you use Atlas at app.atlascfo.ai or related Atlas services.

1. What Data We Collect

Atlas CFO connects to third-party platforms on your behalf to build financial dashboards. We collect only the data necessary for reporting:

• Meta (Facebook/Instagram) Ads: Campaign names, ad spend, impressions, clicks, conversions, ROAS, and other performance metrics. Atlas uses Meta access for reporting only — Atlas does not create, modify, pause, or delete your ads or campaigns.
• Shopify: Order totals, discounts, shipping, refunds, product names, SKUs, inventory levels and locations, plus customer IDs and order counts (no customer names, emails, addresses, or payment information). See Shopify Data below for details.
• Google Ads & Bing Ads: Campaign performance metrics (spend, clicks, impressions, conversions).
• Klaviyo: Campaign and flow performance metrics.
• Amazon Seller Central / Selling Partner API: Seller account identifiers, marketplace identifiers, order, settlement, payout, fees, returns, inventory, product/SKU, and related operational and financial reporting data needed to produce sales, margin, inventory, cash-flow, and reconciliation views. We request only the permissions needed for reporting and analysis and do not use Amazon data to place orders, modify listings, change inventory settings, or manage your seller account.
• Amazon Ads: Advertising profile identifiers, campaign names, ad groups, targets/keywords, spend, impressions, clicks, attributed sales/conversions, ROAS/ACOS, budgets, and other advertising performance metrics. Atlas uses this data for reporting and analysis only; we do not create, modify, pause, or delete campaigns unless you separately authorize an explicit managed-service action outside this product flow.
• Account Information: Your email address (for authentication and routing you to your dashboard).

We do not collect: Payment card numbers, account passwords, or data beyond what is needed to provide Atlas reporting, analytics, and connected financial visibility. Where source platforms provide customer/order fields, Atlas limits use to aggregated business reporting and does not sell or use customer information for unrelated marketing.

Shopify Data

When a merchant installs the Atlas CFO app from Shopify, Atlas accesses the store with read-only permissions (orders, products, inventory, locations, and customers). Atlas cannot create, change, or delete anything in your store.

• What we read: order totals, discounts, shipping, taxes, refunds and line items; product names, SKUs and inventory levels; and, for each order, the Shopify customer ID and that customer's order count, used only to tell new customers from returning ones.
• What we do not read or store: customer names, email addresses, phone numbers, postal addresses, or payment information.
• How it is used: only to produce the merchant's own financial reporting in Atlas (for example revenue, new vs. returning customer revenue, and marketing efficiency). It is never sold, shared with other merchants, or used for advertising or any unrelated purpose.
• Retention and deletion: Shopify data is kept while the app is installed. When you uninstall, Atlas stops syncing, revokes its access token and deletes the store's synced data immediately; remaining records are erased when Shopify sends the shop deletion request (shop/redact, 48 hours after uninstall). Customer data redaction requests sent through Shopify are honored by deleting that customer's data from Atlas within 30 days, and customer data requests are answered through the merchant.
• Security: Shopify data is encrypted in transit (TLS) and at rest, and access is limited to the merchant and their designated Atlas/MuseMinded CFO advisor.
• Data protection agreement: a merchant's use of Atlas is governed by the Atlas Terms of Service and this Privacy Policy, which together form our data protection agreement with the merchant. Atlas processes Shopify customer data on the merchant's behalf and only on the merchant's instructions.

2. How We Use Your Data

Your data is used exclusively to:

• Generate CFO-level financial dashboards and reports
• Calculate key performance metrics (ROAS, ACOS, contribution margin, inventory coverage, cash flow projections)
• Provide proactive alerts on performance changes, data gaps, and business-pressure signals
• Reconcile and explain connected financial events across sales, ads, inventory, payouts, and cash movement
• Improve the accuracy and functionality of your dashboard

3. How We Store & Protect Your Data

• Data is stored in Supabase (hosted on AWS), encrypted at rest and in transit.
• Access is restricted through Row Level Security (RLS) policies — each client's data is isolated.
• API tokens and credentials are stored server-side only and are never exposed to browsers.
• Access to your data is limited to you and your designated CFO advisor.

4. Data Sharing

We do not sell or rent your data, and we do not share it with third parties for their own purposes.

Your data is only accessible to:

• You (the business owner)
• Your designated CFO advisor at MuseMinded
• Service providers that process data on our behalf, solely to operate Atlas and bound by confidentiality and data protection terms: Supabase (database hosting on AWS), Cloudflare (network and secure tunneling), Slack (delivery of reports and alerts to your designated workspace, where you use that feature), and AI model providers used to generate analysis and summaries (data is sent via their business APIs, which do not use it to train their models)

5. Data Retention & Deletion

• We retain your data while your account (or, for Shopify, the installed app) is active, and only as long as needed to provide Atlas reporting.
• When you uninstall the Shopify app, Atlas stops syncing and deletes the store's synced data immediately; remaining records are erased when Shopify sends the shop deletion request (shop/redact, 48 hours after uninstall). Shopify customer redaction requests are completed within 30 days (see Shopify Data).
• You may request deletion of all your data at any time by emailing [email protected].
• Upon account termination, all stored data and API tokens are deleted within 30 days.
• If you disconnect a platform integration, we stop syncing and delete the associated tokens immediately. Historical data from that platform is retained for your reporting until you request its deletion or your account ends, after which it is deleted within 30 days.

6. Third-Party Platform Permissions

When you connect a platform, you grant us specific read-only permissions through that platform's OAuth system. You can revoke access at any time:

• Meta: Remove Atlas CFO from your Business Integrations
• Shopify: Uninstall the app from your Shopify admin
• Google/Bing: Revoke access from your account settings
• Amazon Seller Central: Revoke Atlas access from Seller Central app authorization / third-party app settings
• Amazon Ads: Revoke Atlas access from your Amazon account's apps and services permissions

7. Cookies

Atlas CFO uses minimal cookies for authentication and session management only. We do not use tracking cookies or third-party analytics.

8. Your Rights

You have the right to:

• Access the data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Revoke platform access at any time
• Export your data in a standard format

These rights apply regardless of your location, including under GDPR (EU), CCPA (California), and similar regulations.

9. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email. Continued use of Atlas CFO after changes constitutes acceptance.

10. Contact

Questions about this policy? Contact us at:
MuseMinded LLC
Email: [email protected]
Fort Collins, Colorado

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